CENTRAL BANGKA – Who doesn't know semprong cakes, cakes that are known for their savory and crunchy characteristics.
No wonder semprong cake is a traditional cake that still exists today.
Cakes that are generally cylindrical in shape, like pipes, are in demand by various circles. But now there are also those who make it in a triangular or rectangular shape.
This legendary cake is one of the superior products of PT Timah Tbk's fostered partner, Tina Suryadi (51).
Tina Suryadi is the owner of Tinafam products from Belilik Village, Namang District, Central Bangka Regency.
Tina said that her products were increasingly recognized by the public after she became a fostered partner of PT Timah Tbk.
"Before becoming PT Timah's fostered partner, my product was not well known by the public. Alhamdulillah, after becoming a fostered partner, my product is known by the wider community. This is inseparable from the role of PT Timah, and it just so happens that our product is a superior product," she said.
Tina's persistence in running her business paid off. After receiving support from PT Timah Tbk, she was also able to increase production by up to 70 percent. Previously, she only produced around 25 kilograms of raw materials per month.
“The superior product is semprong cake. Besides that, I also make several other types of cakes such as single cakes, Papan Sele bread, and Ordinary Papan bread. The best seller is semprong cake," she said.
Before it was like this, said Tina, the product had changed flavors several times, but after receiving suggestions and input from PT Timah Tbk, it was consistent in the current taste.
"Meeting with the CEO of PT Timah and also the Chef, they said come on, don't change the taste, we will accept it. And until now, that's the recipe we use," he said.
After his business grew, he was able to add three workers. So that it can help the local economy.
"Currently there are 3 employees who help me in producing these cakes. Before there was none, only myself. Even just before Eid, I was able to employ around 10 to 12 employees, because in that phase the demand jumped dramatically. And it starts before fasting," she said.
For marketing, Tinafam products have been marketed in modern retail and sent out of the region.
"My products are available in almost all retail stores, both in Central Bangka and in Pangkalpinang City. Including in Tins Gallery, since then my products have become known. For outside Bangka Island, our products are often sent to the Bekasi and Depok areas," said Tina.
Not only that, but Tina also said that she felt many benefits after being coached by PT Timah Tbk.
"If you become PT Timah's fostered partner, the promotion is very extra. In fact, there are many other benefits that we feel. For example, often included in training and exhibitions. What is certain is that this will increase our insight and knowledge as well," she said.
According to her, after becoming a foster partner, her turnover has greatly increased.
"The main thing is if you become PT Timah's foster partner, you won't be disappointed," she said.
"Hopefully PT Timah will continue to embrace us, and continue to involve us in any activities. Both exhibitions and training," she said.
