PANGKALPINANG -- Exhibitions are a marketing strategy to introduce Micro, Small, and Medium Enterprises (MSMEs) products to increase visibility and develop business networks.
Realizing this, PT Timah often supports the company's partner MSMEs to take part in various exhibitions at local and national levels.
PT Timah often facilitates its fostered partners to take part in various exhibitions in various activities such as inacraft, and exhibitions in activities organized by regional governments and ministries.
Recently, PT Timah also facilitated the products of its MSME partners to take part in the 'MSME Shopping Energy Medicine 2024' exhibition held by the Ministry of Energy and Mineral Resources (ESDM) at the ESDM Office on 26-28 March 2024.
Apart from that, PT Timah also markets the products of its MSME partners in the Ramadhan Bazaar held by the Coordinating Ministry for the Economy on March 26-27 2024.
Apart from facilitating the fostered partners to take part in various exhibitions, PT Timah also helps market the products of the MSMEs of the fostered partners through Rumah BUMN Belitung and TINS ??Gallery.
Last February, PT Timah also facilitated its fostered partners to take part in an exhibition in the Karya Nyata Festival Vol. 5.0' (KNF) which was held at Tanjung Pendam Beach, Tanjung Pandan District, Belitung Regency was lively on Friday-Sunday (16-18/2/2024).
One of PT Timah's partners whose products were facilitated by PT Timah in participating in the exhibition, namely Asri Yani (44), said that the exhibition was an event they had been waiting for because it could increase the promotion of their products.
"I am very happy to be involved with PT Timah in this Bazar. "Because I felt a lot of impacts when I took part in the exhibition, such as my products being better known to the public at large," the story was quoted as saying in PT Timah's report some time ago.
The owner of Rusip Asri revealed that his business has continued to grow since being under the guidance of PT Timah Tbk. He is also active in exhibition activities.
According to him, not many people were familiar with rusip, which is a typical Bangka food. However, now Rusip is widely known and has been marketed to various regions.
"At first, when you went to Bangka, you didn't know the name Rusip, but in the end, you found out. Apart from that, I also got more business colleagues, and from there orders continued to increase," he said.
According to him, his Rusip products have even been able to penetrate the national market and have regular customers outside Bangka Island such as Palembang, Kalimantan, and Jakarta.
He hopes that in the future PT Timah Tbk can continue to facilitate and support the promotion of their products so that they can become better known and have an impact on increasing turnover. (**)
