PANGKALPINANG -- People's purchasing power during the month of Ramadan and Eid al-Fitr usually increases. This certainly has a good impact on MSME players who want to increase their turnover.
To increase their turnover, MSME actors must also actively promote their products so that they can be marketed properly. Media promotions that are carried out are also as diverse as social media.
To support MSMEs in promoting their products, PT Timah Tbk provides digital promotion space for MSMEs in the company's operational areas, namely in the Bangka Belitung Islands Province, Riau Province, and the Riau Archipelago Province.
The promotion, which is carried out on PT Timah Tbk's official social media page on Instagram @officialtimah, provides an opportunity for MSME players to promote their products. This @officialtimah account has been followed by 54.3 thousand social media users.
MSMEs can be promoted for free by following the terms and conditions that apply. Promotion of UMKM products on PT Timah Tbk's Instagram page will take place from 27 March to 20 April 2023 or throughout the month of Ramadan.
PT Timah Tbk is committed to helping MSME actors through the Micro Small Business Funding (PUMK) program. Where this program provides revolving funds for MSME actors. This is an effort to encourage MSMEs to develop their business and become more independent MSMEs.
Currently, there are already thousands of MSME players in the company's operational areas who are PT Timah Tbk's fostered partners.
PT Timah Tbk's Head of Corporate Communications, Anggi Siahaan, said this promotion program was a form of PT Timah's support to intensify the promotion of MSME products.
"In the month of Ramadan, people's purchasing power usually increases. For this reason, PT Timah Tbk helps MSMEs to promote products through the company's social media and it's free," said Anggi.
He said that his party deliberately chose the promotion medium on social media because currently, many people use social media. Not only to get information but also to shop.
"MSMEs are one of the important pillars to drive the community's economy because this is done by the community directly. We hope this promotion program can have an impact on increasing demand for MSME products," he said.
So, for MSMEs who want to be directly promoted for free through PT Timah's Instagram @officialtimah, they can follow the following requirements.
1. Special advertisements/promos for the provinces of Bangka Belitung, Riau Archipelago Province, and Riau Province.
2. The product itself, not a reseller
3. Create 1 story with the Instagram account @officialtimah and the hashtag #LapakTINS
4. Include the area of ??origin (District/City) and telephone number. (**)
