PANGKALPINANG -- Micro, Small, and Medium Enterprises (UMKM) have been affected by the COVID-19 pandemic. This also has an impact on business continuity.
Therefore, MSME actors are encouraged through promotions so that their products can be marketed properly. There are also various media promotions, such as social media.
PT Timah Tbk, a mining company headquartered in Pangkalpinang City, Bangka Belitung Islands Province, provides digital promotion space for MSME players in the company's operational area.
The promotion which was carried out on the official social media page of PT Timah Tbk on Instagram @officialtimah provided an opportunity for MSME actors to promote their products. This @officialtimah account has been followed by 44.8 thousand social media users.
SMEs can be promoted for free by following the terms and conditions that apply. The promotion of MSME products on PT Timah Tbk's Instagram page will last until April 30, 2022, or throughout the month of Ramadan.
PT Timah Tbk is committed to assisting MSME actors through the Micro Small Business Funding (PUMK) program. Where this program provides revolving funds for MSME actors. This is an effort to encourage MSMEs to develop their businesses and become more independent MSMEs.
Currently, there are thousands of MSME players in the company's operational areas who are fostered partners of PT Timah Tbk.
Head of Corporate Communications at PT Timah Tbk, Anggi Siahaan, said that this promotional program is a form of PT Timah's support to intensify promotions for MSME products.
"In this month of Ramadan, people's purchasing power usually increases, for that PT Timah Tbk helps MSMEs to promote products through company social media and it's free," said Anggi.
He said that his party deliberately chose the promotion medium on social media because currently, many people use social media. Not only for getting information but also for shopping.
"MSMEs are one of the important pillars to drive the community's economy, because this is done by the community directly. We hope that this promotional program can have an impact on increasing demand for MSME products," he said.
Well, for MSMEs who want to be promoted directly for free through PT Timah's Instagram @officialtimah, they can follow the following requirements.
1. Special advertisements/promotions for Bangka Belitung Province, Riau Archipelago Province, and Riau Province.
2. Own product, not a reseller
3. Create 1x story with the Instagram account tag @officialtimah and the hashtag #LapakTINS
4. Include area of origin (Regency/City) and Telephone Number.
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