BANTEN – Promotion of MSME products is one of the efforts to mobilize and introduce MSME products. For this reason, PT Timah Tbk routinely promotes MSME products that are the company's fostered partners.
One form of promotion carried out is by involving fostered partners in exhibition events. Last weekend, four PT Timah Tbk fostered partners participated in promoting their products in the 'In-Store Promotion Cahaya Bangka Belitung' exhibition which was held on 20-24 April 2022 at Circle Atrium and Downtown Walk Broadway Summarecon Mall Serpong, Tangerang, Banten.
The four fostered partners of PT Timah Tbk who participated in promoting their products in this exhibition were Ak Sun Shrimp Empek, Zulaika's Lapis Susu, Ampiang Kericu Cantiqa, and Monisfur Ya Qowi Cookies.
Heriyanti (48) the owner of Monisfur Ya Qowi cookies expressed his pleasure when PT Timah Tbk was involved in participating in this activity. He admits that during the three years he has been a foster partner of PT Timah Tbk, his business has drastically increased.
“Subhanallah, it's hard to put into words. Since becoming a foster partner of PT Timah and moreover often invited by PT Timah to participate in exhibitions, my pastry business has grown rapidly. Because since being invited by PT Timah to take part in the exhibition, my cake sales turnover has increased dramatically," he said.
He did not expect that the pastries he brought in this exhibition could be sold out in one go. For him, the existence of promotional tools like this will make their products more well known.
“I didn't think that this exhibition would sell out my merchandise in one day. In addition, through this exhibition, my products are also increasingly recognized by the public. Alhamdullilah, my customers are also increasing," said this mother of three children.
He told that before becoming a foster partner of PT Timah Tbk, the cakes he made were only for consumption. The reason, he felt embarrassed to peddle homemade cakes. However, after becoming a foster partner of PT Timah, he is now able to produce rupiah coffers from the various types of cakes he sells.
“Initially, I partnered with PT Timah with only one oven and that was only an ordinary oven. However, after becoming a partner of PT Timah, alhamdulillah in one day we were able to spend 25 kg of sago raw material. With a monthly turnover of IDR 15 million," said Heryanti.
On weekdays, Heryanti is assisted by seven workers in producing her homemade cakes. Not only that, just before Idul Fitri, Heryanti is able to accommodate 20 workers to fulfill orders from her customers. "Alhamdullilah, facing this Eid, our orders have increased. Where one customer we got from participating in the exhibition ordered 600 parcels with a nominal transaction of 17.5 million rupiahs," he said.
Not only that, since becoming a foster partner of PT Timah Tbk he has ventured to expand his business by renting a shophouse located on Air Buluh Street, Air Manggaran Gang RT 29, Air Merbau Village, Tanjung Pandan District, Belitung Regency which is a production house as well as a gallery. for its products located in the city center.
“It's really a blessing for me to be a foster partner of PT Timah, where now I can rent a shophouse, which was previously impossible for me. Because in the past I built this business completely from scratch, having nothing. But thanks to PT Timah, Alhamdullilah, we can be like this now," he concluded. (**)
