PANGKALPINANG -- To strengthen business owners' capacity in effectively marketing their products in the digital era, PT Timah held a workshop on Digital Marketing for Improving Sales Productivity for MSMEs at the PT Timah Main Meeting Room on Wednesday (May 7, 2025).
The workshop, organized in collaboration with Rumah BUMN Belitung, was attended by dozens of PT Timah's fostered MSMEs from various business sectors. Featuring speakers from Rumah BUMN Belitung, the participants showed great enthusiasm throughout the event.
Participants were equipped with knowledge on digital marketing strategies, using social media, managing online stores, and optimizing content to attract customers.
In addition, the participants were asked to directly practice how to promote their products using various social media platforms and online marketplaces.
PT Timah's Department Head of Corporate Communication, Anggi Siahaan, stated that the workshop was part of the company's efforts to help MSMEs level up through technology utilization.
“This workshop is a form of PT Timah’s support for MSMEs to improve their skills and knowledge, especially regarding current trends like digital marketing. Product marketing today is inseparable from digital platforms. If MSMEs don’t follow this trend, they will eventually fall behind,” said Anggi.
Anggi hopes that with this workshop, PT Timah’s MSME partners can grow quickly and apply what they’ve learned to increase their sales and profits so they can scale up their businesses.
One MSME participant, Surtika, said she was very happy with the training. In addition to gaining insights into digital marketing and how to use social media to promote products, she also received help designing a product logo.
“Alhamdulillah, I’m very happy. We learned how to promote through various social media platforms, while before this I only used Facebook. I also got help creating a logo,” she said.
According to Surtika, this kind of training is very important for MSMEs to broaden their understanding and grow their businesses.
“Digital marketing training is really important. Until now, we’ve promoted our products however we could. But after this training, we’ll be able to apply what we’ve learned, and hopefully, it will increase the number of orders too,” said the traditional rice platter business owner. (*)
